Sitecore

How experience data is getting collected and aggregated in Sitecore

Collecting Data All data collection will be done by the Sitecore Tracker. It continuously tracks the actions of the visitors on the website. Tracker is independent from xDB and xConnect. How does the data flow? The xDB collection database can potentially contain huge amounts of visitor information. To handle this, the database can be scaled using a […]

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Deep dive into Sitecore’s xConnect

What is xConnect? A service layer between xDB and any trusted client that operates autonomously with Sitecore. Sitecore uses xConnect for all its analytics and marketing automation features. Main features How can xConnect be connected by a third party? The xConnect Client API is portable and can be used out of the Sitecore project in normal NET-based

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Deep dive into Sitecore’s xDB

After I had to deal with xDB and try to understand what it exactly is I will share with you a compact summary of my learning What is xDB?  The Experience Database (xDB) is the central big data marketing repository for the customer experience. xDB translates all collected data from a single user’s visit and

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